Stories, fitting & care

FLATstrap Launch in Philly

Sunday, November 15, 2026. Noon-4pm at The Rotunda, 4014 Walnut St. Philadelphia, PA.

After years of feedback and refining the fit, we’re *officially* launching the FLATstrap with a four-hour celebration of gender expansive creativity, and you’re invited!

euphorm is partying in Philly, where we are based and received initial support from Leeway Foundation and the local queer community to bring this dream of a better design into reality.

It’s a bit more than a product drop. This event is a celebration of queer euphoria and feeling good about serving our own bodies. Get fitted for powerful pecs, meet the people who helped shape it, watch a great line up of performers. Let’s take a deep, belly-breath that makes us stand tall. The party is also a fundraiser for our Share It Forward Model, an affordability program that will offer units to queer and trans people for whom the current price is inaccessible. Every ticket helps.

(pay what you can, $0 to $50)  

Walk-ups are welcome, and you can buy tickets at the door. [cash, venmo]

SECTION: HOW TICKETS WORK

Tickets are pay what you can, on a sliding scale from $0 to $50. Nobody is turned away for lack of funds. If you can pay more, you’re helping cover the guests who can pay less. If money is tight, choose $0 and come anyway.

To help you decide, here’s how we think about the common levels: $15 if you can pitch in a little, $30 if you want to cover your own seat, and $50 if you’d like to help cover someone else’s. Everything raised goes to our Share It Forward Model, which helps close the affordability gap by offering free units to queer and trans people who can’t afford the current price.

What’s Happening at the Launch?

Get fitted. Private spaces will be set up for fittings, so you can try the FLATstrap on at your own pace. A rack of styles will be on hand so you can see how it sits under shirts, jackets, vests.

Get your photo taken.  Share your look in the photo booth. Access to the photo booth images will be shared with everyone who gets their photo taken, There will also be a photographer documenting the event more generally. We will be using some of these images in our social media if you do not want your image shared on social media we will have identifying party favors available so we know who never to post.

Make a packer. Darb Garb is running a crafting station where you can learn to make your own whimsical packer from foam fabric and hot glue. There will also be a mending circle BYO mending needles, thread and buttons provided

Watch the show. Edith Poussard hosts a line up of live performance, with short sets so something new is always starting. Naija Couture/Adonis is on the decks playing jams all afternoon. 

Live product demonstration. See how the FLATstrap works.  we’ll show how to get it on and the possible points of adjustment  

Stretch together. Mid-afternoon, Asher Freeman leads a group stretch and a deep belly breath for 10 min, standing or in chairs. 

Eat something. Catered bagels and fixings will be out all afternoon. More info on vendor TBA!

Reserve yours. If you like how it looks and feels, you can pre-order your own FLATstrap with us there, feeling confidant in the sizing. Pre-orders are expected to be fulfilled before the end of 2026.

Contact info@euphorm.co